Fractional marketing for B2B startups and small businesses
GOT A MARKETING PROBLEM AND NOT SURE WHAT TO DO?
Check out our collection of common marketing quandaries. Sourced from CEOs and marketers. Solved by TME.
Troubleshoot your problem in less than 60 seconds.
APPROACH
MOVE FASTER WITHOUT OVERDOING THE BUDGET
You know the drill. You’ve got no time, a limited budget and competing priorities, but you need to build your presence in the market, improve your customer experience and hit that next milestone.
With a fractional CMO, you can work within the budget of a junior hire, and get the speed and expertise of a senior marketer.
YOUR ALWAYS-ON MARKETING ENGINE
Building an effective marketing function requires that you get the foundations right. This is the high-level work that defines the long-term vision for marketing and forms the basis of all future activity. This is what will keep you focused.
BEEN THERE, DONE THAT
Laying the foundations for a strong marketing department is no small feat. As someone who has helped launch businesses and grown teams as the first marketing hire, I know what lean teams need, how to integrate the function with the broader team, balance strategic and tactical work, and avoid the traps of marketing FOMO.
More attention than an agency
I work with 2-3 non-competing strategy clients at a time. That means more time to understand your business, ask the right questions and create purposeful work that doesn’t hide behind fluffy presentations.
work
“I engaged Jasmin to develop a marketing strategy, kick-off implementation and help train junior staff.
With Jasmin's guidance, we were able to get clear on our brand positioning, product marketing, communications and sales and marketing operations.
She's helped us set up processes to handle scaling up and defined specific marketing and sales targets for the team with a plan to achieve them.
Jasmin brings more value to our company's continued growth and success than what I initially thought marketing could encompass.”
— DARREN WOLCHYN, CEO & FOUNDER @ SMART PADDOCK
“Everyone now has a clear understanding of our core messaging and the various ways that will influence our communications, and each person has a responsibility to complete tasks that all work towards common goals.
She is a fabulous person to deal with, and she's practically minded, ensuring the solutions would be workable for us as a business, and within the resources we have available.”
— CHRISTOPHER ELLIOTT, DIRECTOR @ CHRISTOPHER ELLIOTT DESIGN
SERVICES
1\ WORKSHOP
Uncover your marketing north star.
A supercharged session to help you identify the biggest marketing opportunity to propel your business forward.
2\ STRATEGY + EXECUTION
Strategy and execution with a CMO at a fraction of the cost.
Don’t let junior hiring budgets stop you from building fast. Designed with your operations, resources and capabilities in mind.
3\ ADVISORY
Add a Marketing Consultant to your team without the big budget.
Stay on track with strategic and tactical guidance when you need it the most, without the commitment of a full-time resource.