Meet Jasmin

From pre-seed startups to scaling B2B teams, I’ve worked with businesses across Australia, New Zealand and Singapore to build marketing functions that actually move the needle.

Over time, I realised the most effective work wasn’t in campaigns. It was in the foundations; getting the product, positioning, pricing, and processes right.

That’s the heart of my work now.

I help CEOs clarify what they’re selling, who it’s for, and how to package it in a way that makes sense for their business and their customers.

Since starting The Marketing Essentialist, I’ve helped clients

  • generate $300K in qualified leads in a single month,

  • reclaim valuable leadership time through better systems, and

  • 4X average order value by refining packaging and pricing.

This is the work I love doing.

A FEW client WINS WITH TME

16 hours reclaimed per month for a CEO

$300K in sales qualified leads in one month with a new enquiry capture and nurture process which also led to…

…$50K in sales closed in one week

5.6X increase in content creation consistency

Focused team efforts and easier workflows

An organised CRM with lead capture and nurture funnels

👀 WANT TO KNOW MORE?

Check out a recent case study here, troubleshoot your marketing challenges here, or reach out to me for a complimentary consultation.

Or connect with me on LinkedIn where I share practical insights about marketing strategy, operations, and lessons from my work with startups and small businesses so you can apply them directly to yours.