Commercial clarity
for complex B2B businesses.
A diagnostic workshop to identify what’s holding growth back and what to do next.
For founder-led B2B companies in complex markets where the product is strong, but the value is hard to explain and growth feels harder than it should.
Featured inLOGO
logo
Logo
LOGO
Who are you?
You sell into high-trust, considered, regulated or complex environments where the cost of confusion is high and marketing hype won’t cut it.
If you’ve ever said…
“Our product is good, but customers don’t fully get it".”
“Sales feels harder than it should.”
“Growth is inconsistent.”
“We’re not sure whether the issue is pricing, positioning, messaging, ICP, funnel, or all of the above.”
this workshop is for you
The Commercial Clarity Workshop
WHAT IT IS
A focused 2-hour session, where we get honest about the reality of your business so we can separate signal from noise.
Together, we’ll unpack:
your market + category dynamics
your customers + their buying behaviour
your product and value proposition
sales performance + conversion health
pricing + packaging logic
internal constraints + resources
leadership goals + the real-world context
You’ll WALK AWAY WITH
01
A clear diagnosis of what’s holding growth back
02
3-4 high leverage priorities to focus on
03
Recommendations for what to do in the next 90-120 days
WHY this MATTERS
When your product is complex, confusion kills momentum.
This workshop gives you:
✺ confidence in direction
✺ alignment across the team
✺ less second-guessing
✺ faster decisions
✺ and a clearer path to revenue
Many founders describe it as a “lightbulb moment.”
What CLIENTS Are Saying
“Jasmin brought structure and clarity to how we present and deliver our services, helping us build a defined sales and marketing process with clear stages and outcomes for clients.”
Louis
Founder of EVRGRN
“Jasmin brings more value to our company's continued growth and success than what I initially thought marketing could encompass.”
Darren
Founder of Smart Paddock
“Everyone now has a clear understanding of our core messaging and the various ways that will influence our communications, and each person has a responsibility to complete tasks that all work towards common goals.”
chris
founder of Christopher Elliott Design
MEET (T)ME
I’m Jasmin, a Fractional Head of GTM + Commercial Clarity Partner.
I work with founder-led B2B companies to sharpen positioning, pricing and go-to-market foundations — especially in complex or regulated markets where trust and clarity matter most.
I’m not here to sell you campaigns.
I’m here to help you fix the confusion that’s slowing you down.
HOW IT WORKS
Step 1
Apply / Get Referred
This workshop is available by nomination or application to ensure fit.
Step 2
pre-workshop download
You’ll complete a short discovery form so we don’t waste time on the basics.
Step 3
the workshop
A dedicated session with me and your team to dig into the facts, make sense of the patterns, and define the challenges of your business.
Step 4
the Roadmap
A 1:1 follow-up call with me to run through your top priorities and roadmap for the next 90-120 days.
If you need help executing, we can work together.
If you don’t need help, use this roadmap as a guide for your team.
INVESTMENT
This workshop is $1,295 + GST
For selected partners & accelerator cohorts, referral codes may apply.
Is this right for you?
This workshop is a great fit, if:
✔ your product is complex or regulated
✔ sales cycles are high-trust & considered
✔ your buyer isn’t impulsive
✔ you know you’re leaving money on the table
✔ your team is smart but not 100% aligned
✔ growth feels harder than it should
This workshop is not for you, if:
✘ you have no traction
✘ you want “quick hacks”
✘ you don’t want to talk numbers
✘ you’re looking for execution tomorrow
✘ you want to go viral on socials
This workshop is about achieving commercial clarity first.
APPLY for a workshop / NOMINATE a founder
Tell me a little about the business.
I’ll review fit and come back to you personally.