The Workshop
Commercial clarity
Identify what’s holding your growth back and what to do next.
For founder-led B2B companies in complex markets.
Is this you?
You sell into high-trust, regulated or complex environments where the cost of confusion is high and marketing hype just won’t cut it.
If you’ve ever said…
“Our product is good, but customers don’t fully get it.”
“Sales feels harder than it should.”
“I know we need to do something, I just don’t know where to start.”
“I’m not sure if the issue is pricing, positioning, messaging, our ICP, funnel, or all of the above.”
…this workshop is for you
The Commercial Clarity Workshop
WHAT IT IS
A focused 2-hour session, where we get honest about the reality of your business so we can separate truth from noise.
Together, we’ll unpack:
your market + category dynamics
your customers + their buying behaviour
your product and value proposition
sales performance
pricing + packaging logic
internal constraints + resources
leadership goals + real-world context
You’ll WALK AWAY WITH
01
A clear diagnosis of what’s holding growth back
02
3-4 high leverage priorities to focus on
03
Recommendations for what to do in the next 90-120 days
WHY this MATTERS
When your product or market is complex, confusion kills momentum.
This workshop gives you:
✺ confidence in direction
✺ alignment across the team
✺ less second-guessing
✺ faster decisions
✺ a clearer path to revenue
✺ and guidance to build your marketing foundations
Many founders have described it as a “lightbulb moment”
hear from other founders
“Jasmin brought structure and clarity to how we present and deliver our services, helping us build a defined sales and marketing process with clear stages and outcomes for clients.”
Louis
Founder of EVRGRN
“Jasmin brings more value to our company's continued growth and success than what I initially thought marketing could encompass.”
Darren
Founder of Smart Paddock
“Everyone now has a clear understanding of our core messaging and the various ways that will influence our communications, and each person has a responsibility to complete tasks that all work towards common goals.”
chris
founder of Christopher Elliott Design
MEET (T)ME
I’m Jasmin, your Fractional CMO + Commercial Clarity Partner.
I work with founder-led B2B companies in complex or regulated markets where trust and clarity matter most.
I’ve helped 100+ founders, from first-year startups to established businesses, simplify their story and tighten their commercial model so their marketing has a chance at success.
Building with a lean team? I’ve done that.
Need someone who can set strategy and execute without the chaos? I’ve done that too.
I’m not here to sell you an expensive campaign or an unsustainable content calendar.
I’m here to help you fix the biggest problem that’s slowing you down.
Ready to dive in?
HOW IT WORKS
Step 1
Apply / Get Referred
This workshop is available by application or nomination to ensure fit.*
*See below for a few pointers on who’s a good fit and who’s not. We only move forward if I genuinely believe this workshop will help you. Step 2
pre-workshop upload
Complete a short discovery form so I can do some background research ahead of our workshop.
Step 3
the
workshop
A 1.5 to 2-hour dedicated session with me to get into the weeds of your business, make sense of the patterns, and define the challenges of your business.
Step 4
the
Roadmap
Join me on a follow-up call to run through your top priorities and roadmap for the next 90-120 days.
If you need help executing, we can work together.If you don’t need help, use this roadmap as a guide for your team.INVESTMENT
$1,295 + GST
For selected partners & accelerator cohorts, referral codes may apply.
Is this right for you?
This workshop is a great fit, if:
✔ your product or industry is complex or regulated
✔ your sales success relies on high levels of trust
✔ your buyer isn’t impulsive
✔ you know you’re leaving money on the table
✔ your team is not 100% aligned
✔ growth feels harder than it should
This workshop is not for you, if you:
✘ have no traction
✘ sell a low-investment product
✘ are looking for “quick hacks”
✘ don’t want to talk numbers
✘ want to get into tactics tomorrow
✘ want to go viral on socials
“This workshop has been a huge relief. It felt like there was too much to do and we didn’t know where to start.
Now we have a plan.”
Audrey
Director of Mortgage Zone
APPLY / NOMINATE
Are you ready to finally get some clarity on what to do next?
Fill out this form to apply for a workshop or nominate a founder.