What tme says

It’s easy to get lost in product development—especially when you’re passionate about solving a problem.

But no amount of time spent building new features can replace the value of direct customer feedback.

Are you calibrating your efforts to what customers really need? Ask yourself these questions to check:

• How often are you talking to your customers?
  Do this at least once a month.
  

• Where did your product roadmap start from?
  Is it based on a volume of customer requests or just internal ideas?
  

• Have you revised your customer personas or value proposition statement since launching?
  A more nuanced understanding of your customers’ problems can often reshape these foundations.

When you take the time to speak with customers, you’ll gain:

🎯 Real Insights: Validate assumptions, uncover unexpected pain points, and refine your roadmap based on actual needs, not just educated guesses.

🛠️ Better Products: Listening to your customers helps align your product with the people it’s meant to serve.

🤝 Better Relationships: Customers who feel heard are customers who stay.

📈 Growth Opportunities: Discover a new use case, market trend, or way to enhance your offering that you hadn’t previously considered.

So, who should be speaking to customers?

In the early stages, the CEO/Founder should be taking these. Not someone junior and not someone external.

Got another quandary?