What tme says

Engagement can influenced by the level of targeting, messaging, understanding of your customer, and timing. At the end of the day, engagement happens when you can provide your audience with content that entertains, informs, is relatable or inspiring.

Some things you can look into:

• Whether you’re targeting the right people

• If your message or content is relevant to your audience’s interests and pain points

• If you’re communicating in a way that your audience is receptive to. Have you captured their attention quickly? Have you created a conversation starter or given people a reason to engage?

• Whether your call-to-action matches the general intent of the platform

• Whether you’re present on the platforms that your audience is engaged on at the right stages of their decision making process

• If you’ve incorporated feedback from customers or your internal team

A/B testing is a great way to test variations of your messaging or creative to see what’s working and what’s not.

Got another quandary?